Jennifer Holland

Account of the growth of the grassroots campaign against legalised abortion in the US. Whilst other socially conservative movements have lost young activists, the pro-life movement has successfully recruited more young people to its cause. Jennifer Holland explores why abortion dominates conservative politics. She studied anti-abortion movements in four US western states since the 1960s and argues that activists made foetal life feel personal to many Americans. Pro-life activists persuaded people to see themselves in the pins, images of embryos, and dolls and made the fight against abortion the primary day-to-day issue for social conservatives. Holland concludes that the success of the pro-life movement derives from the borrowed logic and emotional power of leftist activism.