in Yook., Bora and Zifei Fay Chen (eds.) 21st International Public Relations Research Conference, 8-10 March 2018
2018, pp. 343-356
A grassroots movement exploded on Twitter after actress Alyssa Milano invited users who had been sexually harassed or assaulted to tweet with the hashtag #MeToo. This study examines opinion leadership within the context of social network analysis and explores how users engaged with the campaign and others on Twitter.