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Committed Participation or Flashes of Action? Mobilizing Public Attention to Climate on Twitter, 2011-2015

Author(s): Kierstin Thorson, Lupamg Weng

In: Environmental Communication, Vol 14, No 2, 2020, pp. 347-363

Climate advocacy organizations are increasingly using social media to mobilize the public and so put pressure on policy-makers. The authors' investigation found that relatively few people repeatedly used Twitter on climate issues, though a small group of organizations and individuals did so repeatedly. They therefore raise questions about maintaining political interest over time.