Zalis, Shelley, The new rules of feminism , Forbes, 2017 Frames gender equality as a social and economic issue, rather than merely a female issue. It also touches upon three campaigns for gender equality: Feminism 1.0 launched by activist Gloria Steinem under the slogan ‘She For She’; Feminism 2.0 led by actress Emma Watson at the UN under the slogan ‘HeForShe’; and Modern FeMENism 3.0 developed under the slogan ‘We For We’ aimed at bringing men and women together to recognise that equality is in everyone’s best interest.